Formats No Longer Used. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International A Note on Horizontal These formats have all been retired, either because they no longer reflect the current brand spirit, NO Proportions: or they are problematic for use in the field. Do not use any of these formats on new or remodeled buildings, or in new graphic applications. Do not use Horizontal In the 1997 Identity Manual there formats longer than a 2 x 1 proportion with was no limit to the length of horizontal NO either the old logo or fascia signage with repeating logos. modernized logo, or the Do not use the KFC lettertype. Repeating the logo in signage is no Vertical Oval format. longer allowed. Moving forward, the signage must be replicated in the NO exact logo proportions shown in this manual. Any site-specific exceptions, such as landlord-controlled signage sizes, must be submitted to market leadership for review. All questions on usage should be directed to Senior Do not repeat the logo, with either the old logo or modernized logo. Marketing Leaders. The updated logo NO proportions also apply to re- imaging programs. NOTE: For replacement Do not use the signage guidelines refer Horizontal Oval format. Do not repeat the lettertype in either the old or updated style. to the GFP Development Standards Library Vol. IV. NO Retired Formats Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.9