and TM Protect the KFC Brand. ® SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International The Importance of Text Copy Trademark References. Trademark Symbols. The ® symbol should always appear at the first reference Trademark registration with Global to the acronym “KFC” within any text copy. After the initial ® TM ® TM reference the ® may be dropped. Patent and Trademark Offices gives and Size and Positioning. The Difference between and notice to the public of our ownership When the Colonel logo and the KFC lettertype are scaled The same is true when referring to a KFC product: TM Essentially, the use of the alerts the public to our exclusive of the Colonel artwork and the KFC down, the trademarks may become illegible. Always make claim to the KFC Colonel logos. The ® can be used only after depending on whether the product name is a trademark, and Kentucky Fried Chicken lettertypes. ® TM its initial mention in a sure to keep the and at least 6-point type, and maintain these logos are officially registered, not while the applications It allows us to protect the integrity of their fixed positions. are pending. body of text will require TM the logo by controlling how it is used the use of a ® or . in connection with our products and KFC and Kentucky Fried Chicken lettertypes After that, the trademark are always accompanied by ®. TM services. No one can copy or use the symbol ® or may Colonel Icon or the KFC lettertype be dropped. without our permission. Remember: TM KFC trademarks are extremely The Colonel logos and KFC trademarks always need a . Once they are officially registered with the local country valuable because they represent the TM trademark office, the should be changed to ®. The standards of excellence and consistent trademark symbol should be placed as shown in the quality associated with KFC. This page example to the left, tucked into the bow tie. contains detailed information about Local markets are responsible for checking with Yum Trademark Counsel in Dallas to determine the registration NO how to reference KFC trademarks in status of any trademark. different scenarios. These guidelines When reproducing either the KFC lettertype or the Colonel Never move ® TM are intended to provide general artwork in large-size applications, always re-proportion the the or information regarding the use of our to another ® TM If either needs to be and to be smaller, so as not to be overly size of the position. core trademarks. prominent in relation to the KFC logo. resized, always keep them in Refer to Page 1.4 for comprehensive the same position. legal guidelines. Important Logo Trademark Guidelines Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.8