Specific Branding Guidelines for International Markets. YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Welcome to the YRI Version of the KFC Brand Identity Standards Manual! This update has been created to SECTION 1.2 - SECTION 2.13 - provide additional artwork and guidelines Additions to the master logo elements overview Removal of Tilted Bucket Art in Apparel Its Finger Lickin Good Script The Tilted Bucket Art is not approved tailored for International locations. KFC Delivery Logos for use internationally. KFC Express Logos If you have received a CD Classic Script SECTION 3.3 - New! or a printed copy of the June 2006 Addition of Its Finger Lickin Good Script Formats Global Standards Manual, you will SECTION 2.1 - Removal of Tilted Bucket Art in SECTION 3.4 - New! want to note the highlighted updates the Master Logo Formats Addition of KFC Delivery Logos listed by Section and Page numbers The Tilted Bucket Art is not approved to the right. for use internationally. SECTION 3.5 - New! This is the modern face Addition of KFC Express Logos SECTION 2.2 - of KFC and its set to Signage Format Overview SECTION 4.6 - New! propel the brand forward The KFC Bright Red halo is now optional on signage. Addition of 3M Signage Colour Matching Samples into the 21st century. Clarification on the use of Left Tilt and Right Tilt NOTES: Buckets for signage is included. Pages 2.1, 2.6, and 2.12 of the June 2006 Global SECTION 2.6 - New! Brand Identity Standards Addition of KFC Proprietary Classic Script Font should be disregarded for international use. Direct all questions to the International Marketing Team in Dallas, and to the Yum Trademarks Team. YRI Reference Manual for the Updated KFC Image 1.0