A Reference Manual for the Updated KFC Image. SECTION 1 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Consistency for the Section Numbers are always listed in the KFC Logo and Trade upper right hand corner Dress Signage. of every page. SECTION 1 - INTRODUCTION SECTION 3 - ADDITIONAL ELEMENTS NOTES: This manual is designed for easy 1.2 Introduction to the 2006 Updated Logo 3.1 Colonel Medallions The following topics included in the 1997 Corporate Identity access to the information needed to 1.3 Introduction to the 2006 Identity Standards 3.2 Secret 11 Medallions Standards are omitted from this publication, and are now reproduce the updated KFC logo. These 1.4 Important Guidelines and Restrictions 3.3 Its Finger Lickin Good Script Formats determined by KFC Brand Divisions: 1. Corporate typography. standards ensure a consistent global 3.4 KFC Delivery Logo Formats 2. Stationery system including business cards. presentation of the KFC Identity which SECTION 2 - KFC LOGO USAGE 3.5 KFC Express Logo Formats 3. Premiums. is critical to the success of our brand 2.1 KFC Logo Master Formats & Colours 4. Motorway signage. for these reasons: 2.2 Master Signage Formats & Colours SECTION 4 - COLOUR SPECS & DOWNLOADS Concerning Signage: this manual contains artwork for 2.3 Colonel Face Tone Reproduction Guidelines 4.1 Colour Specifications and signage use. Divisional signage guidelines and requirements Key signage identifies more than just can be found in the GFP Development Standards Library Vol. IV. the location of the restaurant. It also 2.4 KFC Lettertype Formats and Colours Colour Matching Systems 4.2 Available Downloads at www.kfclogos.com Any variance from the materials and standards published communicates the quality and value 2.5 Kentucky Fried Chicken Script Formats in this manual requires prior approval. Please direct all of the brand. 2.6 KFC Proprietary Classic Script Font 4.3-5 Colour Chips inquires to your marketing leader. The logo represents the essence of the 2.7 Logo Cropping Guidelines 4.6 Signage Colour Matching Samples brand, and instills loyalty with consumers. 2.8 Important Logo Trademark Guidelines The logo is protected by Trademark 2.9 Retired Formats and other IP Laws which guard against 2.10-11 Things Not to Do Page Titles and Page Numbers infringement and copying the KFC concept. The page titles listed in this 2.12 1-Colour and Reverse Formats Find What Youre Looking for, Table of Contents are repeated Inconsistent usage of the KFC Logo in the bottom right-hand corner and Trade Dress Signage could weaken 2.13 KFC Wearables and Download Artwork. of every page. and dilute the message to consumers Page numbers contain the about the brand. Please refer back to this page to find section and page numbers. Section Number followed by a period and the page Direct all trademark questions For a complete list of electronic downloads, number of that section. to Yum Trademark Counsel in Dallas. see page 4.2 or log onto www.kfclogos.com. Table of Contents Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 1.1