CONFIDENTIAL Kroger Brand Guidelines - For approved Kroger vendor use only 4 Logotype Construct The updated logo is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size, on any application. Clear Space To ensure the optimum legibility of the logo, we need to protect its perimeter. Clear space is equal to the height of the “K” curve, as shown. Do not place other logos, type or graphic elements within the clear space indicated in the diagram.