CONFIDENTIAL Kroger Brand Guidelines - For approved Kroger vendor use only 6 Kroger Logo Used for all vendor-owned and Kroger communications. The logo should always appear in Kroger blue (Pantone 2728C). The logo may be reversed in white as necessary. The logo should never be placed over a color that does not provide enough contrast. If the logo must be placed over a color other than Kroger Blue, this application should be approved by your Kroger Marketing partner. PMS 2728C C100, M82, Y6, K0 R8 G73 B153 #084999 KROGER BLUE Logo Color Kroger blue has been the signature color of the brand throughout our history. It represents the knowledge, security, heritage and trust that our brand offers.