CONFIDENTIAL Kroger Brand Guidelines - For approved Kroger vendor use only 7 Incorrect Uses Our logo must always be used consistently. The logo should not be misinterpreted, modified, or added to in any way. Do not alter the logo in any way. Its orientation, color and composition should remain as indicated in our guidelines. Our logo must always be used consistently. The logo should not be misinterpreted, modified, or added to in any way. Do not alter the logo in any way. Its orientation, color and composition should remain as indicated in our guidelines. Incorrect Uses Do not distort or warp the logo in any way. Do not apply a gradient to the logo. Do not apply shadows to the logo. Do not rotate or skew the logo. Do not change the typeface. Never add other graphics or type to the logo. Never use anything but the approved colors of the logo. Do not outline or create a keyline around the logo. Do not place the logo over colors that do not provide enough contrast. Brand Standards Manual Logotype 35 2019 LOREM IPSM DOLOR Our logo must always be used consistently. The logo should not be misinterpreted, modified, or added to in any way. Do not alter the logo in any way. Its orientation, color and composition should remain as indicated in our guidelines. Incorrect Uses Do not distort or warp the logo in any way. Do not apply a gradient to the logo. Do not apply shadows to the logo. Do not rotate or skew the logo. Do not change the typeface. Never add other graphics or type to the logo. Never use anything but the approved colors of the logo. Do not outline or create a keyline around the logo. Do not place the logo over colors that do not provide enough contrast. Brand Standards Manual Logotype 35 2019 LOREM IPSM DOLOR Our logo must always be used consistently. The logo should not be misinterpreted, modified, or added to in any way. Do not alter the logo in any way. Its orientation, color and composition should remain as indicated in our guidelines. Incorrect Uses Do not distort or warp the logo in any way. Do not apply a gradient to the logo. Do not apply shadows to the logo. Do not rotate or skew the logo. Do not change the typeface. Never add other graphics or type to the logo. Never use anything but the approved colors of the logo. Do not outline or create a keyline around the logo. Do not place the logo over colors that do not provide enough contrast. Brand Standards Manual Logotype 35 2019 LOREM IPSM DOLOR Do not use uapproved fonts or placement when using endorser. Do not use old versions. Do not apply a gradient to the logo. Do not distort or warp the logo in any way. Do not apply shadows to the logo. Do not rotate or skew the logo. Never add other graphics or type to the logo. Never use anything but the approved colors of the logo. Do not place the logo over colors that do not provide enough contrast Do not change the typeface. Do not outline or create a keyline around the logo. Available at Available at