BRAND IDENTITY AND GUIDELINES BRAND BUILDING BLOCKS • 5 2004 Kryptonite announced that its core lines (Evolution and KryptoLok) were undergoing a major change. The tubular cylinder used in these lines would be replaced in 2005 with a disc-style cylinder, similar to the one in the New York Lock. Two weeks later, the company faced its biggest challenge yet when information on how to defeat some tubular cylinders was spread throughout the internet and reported extensively by traditional media. The company continued to lead the industry by responding to the situation with a free Lock Exchange Program that stayed active for over a year. Kryptonite is the only company in the world that offered such a comprehensive plan to customers. The company redesigned or re-engineered the equivalent of nine years worth of new products in under a year while replacing, free of charge, over 400,000 locks to distributors, dealers and consumers worldwide. 2011 Kryptonite introduces a new line of innovative integrated chains to be added to the Evolution series 4 and the KryptoLok series 2 security lines. With this new line of integrated chains, the company combines forty years of bicycle security experience with a unique design to offer cyclists the ideal solution for portability and convenience in chain security. 2013 Kryptonite proudly joins Allegion. 2014 Kryptonite puts together a team of some of the great NYC messenger minds to help us with the development of the Messenger Collection. From initial brainstorming to concept selection through product testing and even packaging design, the Messengers had majority rule—every step of the way. 2016 In pursuit of industry leadership in both safety and security of the cyclist, Kryptonite releases a full range of high powered, high quality bicycle light solutions, helping the rider to both see, and be seen.