BRAND IDENTITY AND GUIDELINES BRAND BUILDING BLOCKS • 6 OUR GOAL Our passion is to ensure you can go where you want, when you want by offering smart, serious security solutions and safe lighting solutions. We will be the portable security standard against which all others will be compared by providing unparalleled product quality and service with integrity. OUR BRAND PROMISE The lock brand for people who want the certainty and freedom that comes from having Kryptonite protection. The light brand for those who want to ride safer. In short, Kryptonite allows you to: PROTECT WHAT YOU VALUE. BRAND POSITIONING