BRAND IDENTITY AND GUIDELINES BRAND BUILDING BLOCKS • 7 WHY KRYPTONITE? We created the bicycle security category and have continued to develop unique security products for the bicycle, powersport and portable security markets for the last 40 years. Here’s what sets us apart: • Unparalleled Quality . We don’t cut corners when it comes to product quality. Our products are made of premium quality materials designed and engineered in the U.S. and covered by a lifetime warranty. • Legendary Service . We stand behind our products 100%. Our Key Replacement and Anti-Theft Protection Offer have been setting the standards for 40 years. • Experience . When you sell Kryptonite, you can rely on decades of security leadership and integrity, the quality of our products, and the service we provide. We are your Trusted Advisor. • Never Finished. Always Evolving. We listen, we learn, and we always push ourselves to create and experiment. We embrace change and consistently look for ways to improve. BICYCLE GOLD 2016