BRAND IDENTITY AND GUIDELINES BRAND BUILDING BLOCKS • 8 WHERE WE ARE GOING • Continue to innovate and be a provider of premium quality security products that allow you to protect what you value. • Safe Travels In an effort to assure the cyclist and bicycle are safe and secure, we will continue to expand and refine our full suite offering of high quality lighting. • Be an industry leader in bicycle and power sport security management. Continue to expand and explore security options in both the digital world, and in physical security as we move to include a wider array of security options such as component security. • Continue to provide educational tools that assist in their outreach efforts around bicycle security and safety to dealers, end users, law enforcement, etc. • Simplify security for customers so their security decision is an informed and stress-free decision.