LGPS Brand Guidelines Brand mark – alternative versions 05 Alternative versions There are alternative versions of the brand Black mark when the full colour version can’t be used version with e.g. on dark backgrounds or when full colour descriptor – English printing is not possible. These are: • Mono positive • Mono negative Minimum size of brand mark To avoid legibility issues, the brand mark width should be at least 55mm for print use and 270 pixels for digital use. White version with descriptor – English Minimum size 55mm or 270px v1.0 2021