LGPS Brand Guidelines Don’t do this with the brand mark 06 Don’t change the relationship between the Don’t change the colour of the brand mark Don’t change the typeface of the descriptor two parts Don’t distort the brand mark Don’t outline the brand mark Don’t use the brand mark on a colour so that it’s not legible Welcome to Don’t position another element too close to Don’t rotate the brand mark Don’t place the brand mark on an image brand mark – apply the exclusion area v1.0 2021