LGPS Brand Guidelines Formats of the brand mark 09 There are different formats of the brand mark The naming of the files represents the type, colour, depending on the medium in which they are to language and format. be used. The naming system is: EPS: This is a vector format and can be LGPS_Language_Brandmark_Type_Colour_.Format increased or decreased in size without any loss of quality. This is the best format for print For example: applications. LGPS_ENG_Brandmark_+desc_black.jpg JPG: This is a raster format, and will degrade in quality if increased in size. It can be used for print or digital applications. PNG: This is also a raster format and can be used when the brand mark needs a transparent background. It should only be used in digital applications. Contact details To obtain master artwork files, please visit the LGPS SVG: This is also a vector format that can be Regulations and Guidance website: rescaled without any loss of quality. This is the best format for digital applications. https://www.lgpsregs.org/resources/branding.php v1.0 2021