LGPS Brand Guidelines Clearance area 08 To ensure the brand mark always appears clearly and prominently on all communications, Calculating there needs to be a clearance area that the clearance surrounds it. No text or visual element should area encroach upon this area. It is calculated by measuring the height of the ‘P’ in the word mark. This then becomes a minimum measurement surrounding the brand mark and descriptor. > Note that this is a minimum area, the Clearance clearance area should be increased area for wherever possible. brandmark v1.0 2021