New Blue K 2 New Blue 0 2 34 Y K ANTONE 3005 P M Y 0 100 34 C PMS 3005 C 100 M Corporate Blue K 18 0 72 Y ANTONE 280 P M C 100 Corporate Blue 18 K 0 Y PMS 280 alue Red M 72 V K 3 C 100 92 Y ANTONE 186 P 100 M C 12 VISUAL STANDARDS GUIDELINES VALUE CUE & PRICING JULY 2015 Communicate and trigger the customer of any value and price offerings. ellow alue Y V K 0 • Price Match Messaging 100 Y ANTONE YELLOW 109 P 10 M C 0 Contractor • SALE Signage ellow alue Red Y • Lowe’s LOWER PRICE V 0 K K 3 Y 91 • Bulk Buy PMS 123 92 23 Y 0 M PMS 186 M 100 C ellow C 12 Contractor Y23 1 K 0 91 Y ANTONE P 23 M 3.1 C 0 Colour NAILED DOWN PRICE Palette New Blue K 2 New Blue 0 2 34 Y K ANTONE 3005 P M Y 0 100 34 C PMS 3005 C 100 M Corporate Blue K 18 0 72 Y CLEARANCE ANTONE 280 P M C 100 Corporate Blue 18 CLEARANCE K 0 Y PMS 280 alue Red M 72 V K 3 C 100 92 Y ANTONE 186 P 100 M C 12 New Blue K 2 New Blue ellow 0 2 alue Y 34 Y K V ANTONE 3005 P M 0 Y 0 100 K 34 C PMS 3005 100 M Y ANTONE YELLOW 109 P 10 C 100 M C 0 CREDIT Contractor ellow alue Red Y V 0 K K 3 Y 91 PMS 123 92 23 Y 0 M days PMS 186 M 100 C 12 4 Corporate Blue C onLy! ellow 18 JuLy 31-august 3 0 K usE youR LowE’s 72 Y ConsuMER CREdIt CaRd ANTONE 280 P M Contractor Y23 asK FoR C 100 1 K 0 91 Y ANTONE % P 23 M * C 0 10oFF youR PuRChasE no MInIMuM PuRChasE REquIREd Corporate oR * * s h t n o M t s E R E t n I Blue o n . S H T N O M 8 1 N I H T I W L L U F N I D I A P F I S T N E M Y A P Y L H T N O M M U M I N I M . D E R I U Q E K 18 8R 1 d E R I u q E R E s a h C R u P 0 M u M I n I M 9 9 2 Y $ PMS 280 alue Red M 72 Offer applies to everything on your single receipt in-store purchase of $299 or more made on your Lowe’s Consumer V K 3 C 100 Credit Card. Valid In-Store Only. Offers cannot be combined. Some exclusions apply. 92 Y ANTONE 186 P 100 M C 12 ellow alue Y V K 0 100 Y ANTONE YELLOW 109 P 10 M C 0 Contractor ellow alue Red Y V 0 K K 3 Y 91 PMS 123 92 23 Y 0 M PMS 186 M 100 C ellow C 12 Contractor Y23 1 K 0 91 Y ANTONE P 23 M C 0
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