VISUAL STANDARDS GUIDELINES JULY 2015 ZONE 1 | High Level Navigation Reserved for department wayfinding from a maximum distance. ZONE 2 | Mid Level Navigation Reserved for wayfinding within aisle. ZONE 3 | Eye Level Navigation 2.2 Text Reserved for close-up viewing of specific product information, Legibility pricing, inspiration and operational policy. B ZONE 1M in. 200pt. at 15 ft. Keep it simple. B M in. 150pt. at 10 ft. ZONE 2B M in. 60pt. at 7 ft. B M in. 48pt. on signage between 5 and 7 ft. ZONE 3B M in. 20 pt. type for text at eye level 20 ft + 3 - 4 ft