Unacceptable Usage | Logos & Brandmarks Unacceptable Primary Logo & Logotype Usage Examples shown below apply to the primary, secondary and logotype variations. A. B. C. D. E. F. G. H. I. J. A. Do not vertically or horizontally distort the logo. F. Do not use an excessive drop shadow on the logo. B. Do not change the element proportions of the logo. G. Do not modify the angle of the logo. C. Do not remove any of the logo elements. H. Do not use unapproved colors. D. Do not add any elements to the logo. I. Do not outline the logo. E. Do not violate the clear space or add additional J. Do not use low resolution logo 昀椀les or scanned images shapes around the logo. of the logo that result in jagged edges or pixelation. QUESTIONS OR A REQUEST FOR CREATIVE ARTWORK? Please contact [email protected]. Marathon Retail Identity Brand Guidelines 03