Color Palette & Typography | Logos & Brandmarks Primary Color Palette Complementary Color Palette PMS 185 WHITE PMS 286 PMS 3005 Y 1 PMS 648 PMS 429 HEX C8002D HEX 00369D HEX 0074C5 HEX FFFFFF PMS COOL GRA RGB 200 0 45 RGB 0 54 157 RGB 0 116 197 RGB 255 255 255 HEX 16315A HEX A2AAAD HEX D9D9D6 CMYK 0 100 84 0 CMYK 100 79 0 12 CMYK 100 38 0 3 CMYK 0 0 0 0 RGB 0 45 93 RGB 162 170 173 RGB 217 217 214 CMYK 100 85 36 31 CMYK 38 27 27 0 CMYK 14 11 12 0 Typography Approved fonts include variations from the same font family (i.e., bold, italic, condensed, etc.) Aa Aa Aa Helvetica Neue Proxima Nova Montserrat ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 0123456789 ({:;-!?@%}) ({:;-!?@%}) ({:;-!?@%}) Marathon Retail Identity Brand Guidelines 02