Approved Usage | Logos & Brandmarks Primary Logo: White/Light Background Primary Logo: Dark/Colored Background Logotype: White/Light Background Logotype: Dark/Colored Background Secondary Logo Variations Secondary logo variations follow the Primary Logo color standard shown above. Primary Logo & Logotype Spacing .375(y) The smallest the primary logo should be x = represented is 0.375” high for legibility. 1.25 X = minimum space needed The smallest the logomark should be y = height of logo represented is 0.2” high for legibility. Marathon Retail Identity Brand Guidelines 01