53 MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY ANGLES AND LAYERING Angles and layering should be used according to the rules below. March of Dimes fights for the health of all moms and babies. By uniting communities, we’re working towards a better future for all. HEADLINE TEXT marchofdimes.org HEADLINE TEXT Framing Position angles in opposite corners to keep the scale at 10% of the artwork. Interaction with text box Fill the text box and leave a margin area on the top and bottom. Note: In any instance of a headline, periods only go parallel phrases like “Healthy moms. Strong babies.” Interaction with images Layer photography over one of the angles while bringing the other angle to the front. Layering images and type Overlap text and photography with the background color.