72 BRAND BASICS Are you using the licensed fonts? Are the graphic elements used purposefully? Is your use of color aligned with the color distribution chart? YOU’RE GOOD TO GO! Revise! Our tone of voice should sound energetic, inspiring and actionable. Not vague, soft or cheesy. TONE & VOICE Does the tone of the piece look and sound like the champion? BOLD EMPOWERING SUPPORTIVE DYNAMIC EMPATHETIC POSITIVE LOOK & FEEL Do the graphic elements feel consistant with the visual guide? Are you using photography? Do your photos follow the guidelines? Does the piece encompass our Brand Values? Refer to the visual guide or seek feedback from staff. Refer to the visual guide or an approved photo library. Did you follow the tone or voice guidlines or reference the sample messaging? COMMUNICATIONS CHECKLIST YES YES YES NO NO NO YES NO START