28 CO-BRANDING When pairing March of Dimes’ logo with a partner logo, use the guidelines shown below. Scale will vary across partners; adjust accordingly to achieve the most visually balanced lock up. Note: If the announcement, etc. does not include the mission statement, we suggest option 1. If the announcement does include mission statement, we suggest option 2. Option 1: [XX partner] proudly supports March of Dimes as we lead the fight for the health of all moms and babies. Option 2: [XX partner] proudly supports March of Dimes. The clearspace between our logo and a partner logo is approximately the width of the circle found in the mark. Clearspace: KEY MESSAGES MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY