55 BUMP FRAMING & GRAPHIC DEVICES Bump framing and graphic devices should be used according to the rules below. Bump Framing Support Position bump to the right or left of an image as a supportive shape. Bump as a Graphic Device Use the bump as a graphic device to organize or explain content. Bump Frame as Background Element Use Brand Purple and Accent Purple to create dynamic backgrounds. 30% 50% 70% 90% 40% 60% 80% 100% TOGETHER WE’RE BUILDING H E A LT H Y FAMILIES 10% 20% HEADER ONE HEADER TWO MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY