26 MARCH OF DIMES LOGO USE Below are examples of approved logo use. Primary purple. Always use on white and other light neutral colors. Knocked out white to be used over color background with graphic shapes. Knocked out white to be used over a solid color. Knocked out white to be used over black. Knocked out white to be used over a photograph. Mono black for limited use only. Should only be used when color printing is not available. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY