17 HEAL THY MOMS . ST RONG BABIE S. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY LOGO WITH TAGLINE LOCKUP This lockup is the main identifying mark for March of Dimes to emphasize our organization’s purpose and mission. We strongly encourage the utilization of the logo with tagline lockup both internally and externally wherever space permits. It is comprised of two parts—our tagline and primary logo. Note: Files are available in the assets folder.