42 PULL QUOTES + FUNCTIONAL USE Fonts should be used according to the rules below. Pull Quotes Eudald News Medium Italic Type size x 1.1 = Leading eg 26 x 1.1 = 28.6 pt Kerning: Optical Tracking: 5 Special Use Eudald News Medium Italic Type size x 1.1 = Leading eg 26 x 1.1 = 28.6 pt Kerning: Optical Tracking: 5 May be used for longer text when someone is speaking. Educational Resources Copy Eudald News Regular/Italic Type size x 1.3 = Leading eg 9 x 1.3 = 11.7 pt Kerning: Optical Tracking: 0 Functional Heading Graphik Compact Black/Regular Type size x 1.15 = Leading eg 14 pt x 1.15 = 16.1 pt Kerning: Optical Tracking: 5 Case: Uppercase Note: These weights are limited to the use of educational resources only and should not be used in any other situations. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY March of Dimes leads the fight for the health of all moms and babies. “We believe every mom and baby deserves the best possible start.” Preterm and premature mean the same thing — early. Preterm labor is labor that begins early, before 37 weeks of pregnancy. Labor is the process your body goes through to give birth to your baby. Preterm labor can lead to preterm birth. Preterm birth is when your baby is born early, before 37 weeks of pregnancy. Your baby needs about 40 weeks in the womb to grow and develop before birth. Babies born before 37 weeks of pregnancy are called premature. Premature babies can have serious health problems at birth and later in life. In this country 1 in 10 babies is born prematurely each year. NATIONAL OFFICE