33 GREY ONE 7544 C C35 M14 Y11 K34 R146 G146 B155 #92929B PMS: CMYK: RGB: HEX: BLACK 533 C C95 M72 Y15 K67 R15 G25 B52 #0F1934 PMS: CMYK: RGB: HEX: GREY TWO 7543 C C24 M9 Y8 K22 R191 G195 B197 #BFC3C5 PMS: CMYK: RGB: HEX: BRAND GRAYSCALE A special grayscale palette has been created for the brand. Brand Black and Grey One are primarily used for body copy while Grey Two allows flexibility for digital collateral. Note: The Pantone swatches can be found in The Plus Series. Swatch files are provided in the assets folder. Tints may be used when necessary. 100% Black should be used when color printing is not available. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY