Restaurant Design Cheatsheet Restaurants are the stage for our brand—where all Inspiring Feel-Good Moments Materiality stages the Golden Arches in a modern context the ingredients come together. Each and every detail Our visual identity is more than contributes to providing delicious, Feel-Good Moments a fresh coat of paint. to our consumers. Flexible use of Gold We use our brand colors creatively. Tile Metal Wood Clean, bright Professional, precise Warm, inviting Secondary graphics Kiosks and table service Adding energy Convenience and comfort and excitement Concrete Natural Charcoal From bold statements… …to subtle details. Modern, urban Fresh Neutral, subtle Integrating Archery Stadium seating Interactive opportunities We use our symbol creatively, dynamically, and purposefully. Bringing people together Encouraging creativity Sky Kraft/Pulp Optimistic Natural, responsible Materiality examples From bold statements… …to subtle details. Technology Helping people stay connected Visit    Design.McDonalds.com   for additional guidance, case studies, tools and downloadable assets. ©2019 McDonald’s