ADD TILES VERTICALLY AND HORIZONTALLY AS NECESSARY TO FILL SPACE. DIPS ARE ALIGNED WITH FRIES. DO NOT PLACE TOO MANY DIPS. (CYAN LINE INDICATES PATTERN EDGE - DO NOT PRINT) Playful Patterns and Product Illustrations Cheatsheet Patterns and product illustrations bring our color Watchouts Playful Patterns should not be altered in any way. The following are the palette to life and celebrate our latent equities in a way most common mistakes and pitfalls to avoid: that’s distinctly McDonald’s. These impactful graphic devices should be used thoughtfully and carefully. SPACE BETWEEN BARS IS THE SAME AS THE THICKNESS OF THE BARS. ADD BARS VERTICALLY AS NECESSARY TO FILL SPACE. EXTEND BARS HORIZONTALLY TO FILL SPACE. DRIPS ARE ALIGNED WITH BOTTOM OF BARS. PLACE ONLY 1-2 DRIPS PER APPLICATION. Playful Patterns Product Illustrations Avoid scaling Playful Patterns too large or too small. Dipped fries Melty cheese Sesame seeds Jumble Product line up Use with a white or a Gold background. A version of the Jumble with the Only use the product illustrations provided. Past product Token is available for download. illustrations should not be used. When creating new product illustrations, request approval from the Global Brand team. Note: Playful Patterns are only available by the approval of the Global Brand team. Avoid using Playful Patterns with Avoid altering Playful Pattern colors. photography. Playful Patterns in action Playful Patterns work best within internal communications and temporary spaces, such as pop-ups or events. Playful Patterns disrupt flat colors in surprising and delightful ways. They create balance for our Golden Brand and add a wink when required. Presentations Arch Cards Animation/4D Merchandise When using patterns, try to For more information on creating Avoid repeating Jumble. animations, visit Design.mcdonalds. include Red accents through com/feelgooddesign/animation. Red font color, inclusion of the Token or our iconic packaging. Visit    Design.McDonalds.com   for additional guidance, case studies, tools and downloadable assets. ©2019 McDonald’s