Lifestyle Photography Cheatsheet Lifestyle photography is where delicious meets Feel-Good. Keep the following principles in mind when capturing moments. Best practices Casting Scenario Lighting Setting Diverse, lighthearted and Always spontaneous, in-the- “Golden,” natural lighting. Clean, warm and inviting. Find optimistic individuals who find moment, positive and uplifting. opportunities to show how our delight in the moment. food is enjoyed in many places, not just in our restaurants. Composition Color Product and packaging Emotion Simple and impactful with touches Naturally vivid hues. Touches of Always put our best food forward. From joyful and exuberant to focused of imperfection. A little surprising, Gold with accents of Red where Idealized packaging, always and determined. Our cast expresses even a little abstract. appropriate. delicious and unmistakable. a range of emotions appropriate for the context. Visit    Design.McDonalds.com   for additional guidance, case studies, tools and downloadable assets. ©2019 McDonald’s