Typography Cheatsheet Inspired by the Golden Arches, Speedee adds Print color application Techniques Instead of using a different typeface, Speedee has the flexibility to suit a touch of our personality to everything we say. Black, Red and Black, white and various type treatments. We can create better cohesion across global One global font. One global voice. Gold type on white. Red type on Gold. campaigns through more consistent and creative utilization of Speedee in communications. For more information on bringing Speedee to life, visit White or Gold type on Red. Design.mcdonalds.com/feelgooddesign/typography-1.5. Introducing Speedee 1234567890 Black or Red type on White or Gold type on Speedee Bold light photography. dark photography. $£€&#%.;’’!? Speedee Regular Speedee Condensed Bold Digital color application Speedee Condensed Regular The following applies to consumer-facing digital media Speedee Light Speedee Condensed Light to ensure legibility for those with limited vision. Speedee is available in three weights (bold, regular and light) Black and Red type on white. and two styles (full width and condensed). All sets include italics. White type on Red. Black type on Gold. Typesetting Line spacing This leading is Black or Red type on White type on dark Keep headlines much too tight. light photography. photography. short and sweet. The leading is Avoid Gold type on Red Avoid Red and white type just right. in digital contexts. on Gold in digital contexts. Speedee Regular is great for subheads. This leading is Use Speedee Bold for emphasis. too spaced out. Avoid Gold type on white in digital contexts. Speedee Regular and Light are Though Speedee Bold is highly perfect for body copy and other legible, it can be difficult to Comfortable line spacing Ensure that activations comply with accessibility standards for your applications where we’re conveying read in large amounts. Use Bold is important for legibility region. For further guidance, please refer to webaim.org/resources/ lots of information at once. in body copy only for emphasis. and consistency. contrastchecker for compliancy standards. Limited use Highlighting Do not Language support Italics are used for Latin words, movie titles, etc.   On internal communications,  Speedee currently supports Latin-based languages. McDonald’s Gold can be used Do not use Gold, or Red in body copy Visit Design.McDonalds.com to download Speedee. Speedee Condensed is only for functional purposes such as legal. as a highlight color to create in either print or digital media. Please use the Aktiv Grotesk font for non-Latin characters, such hierarchy and add emphasis. as Arabic, Cyrillic, Mandarin and Hebrew. Visit DaltonMaag.com to purchase Aktiv Grotesk. Visit    Design.McDonalds.com   for additional guidance, case studies, tools and downloadable assets. ©2019 McDonald’s