Brand Color Cheatsheet We’re a Golden brand with Red accents. Balance Brand palette - hero McDonald’s Gold Inspired by melted cheese and and proportion are important. The use of negative PMS crispy fries, our McDonald’s Gold space and elements such as photography Coated: 1235 C is tasty, cheerful and bright. give our brand colors plenty of room to breathe. Uncoated: 122 U CMYK 0.29.96.0 RGB 255.188.13 HEX FFBC0D Overall color proportion Color proportion in practice McDonald’s Red Our use of Red is akin to our PMS 2035 C iconic fries dipped in ketchup. CMYK 0.100.95.0 With our new Red, a little goes a long way. RGB 219.0.7 HEX DB0007 Please make sure to update any outdated color reference files. If you are in a “European Green Region,” refer to the “Feel-Good Design Cheatsheets European Green Regions.” Functional palette - limited use Black Charcoal Light Gray Kraft CMYK 0.0.0.100 PMS Cool Gray 11 C PMS Cool Gray 1 C PMS 2312 C RGB 0.0.0 CMYK 0.0.0.80 CMYK 0.0.0.8 CMYK 25.37.50.04 HEX 000000 RGB 45.45.45 RGB 247.247.247 RGB 182.154.129 Emphasizing Gold is a shift in direction for our brand. Remember: Not every single Although we are a Golden Brand, HEX 2D2D2D HEX F7F7F7 HEX B69A81 But it’s the interaction between our colors that makes application will have the same Red plays an important role in Black is no longer a core Charcoal, light gray and kraft are reserved for use on internal us unmistakable and visually interesting. balance of color. The overall color creating dynamic tension. Be sure color of our masterbrand. communications and for some illustrative elements. proportion of our brand includes to include an accent of Red at some It is only used for type in plenty of breathing room with lots of point in the Brand experience. our new visual identity. Gold, and splashes of Red accents. Red accents Do not Materials palette For restaurants and other physical spaces, please refer Red is a very to the Restaurant Design Guidelines. powerful color. Headline goes here That’s why we Lorem ipsum dolor sit amet, consectetur adip scing elit. Etiam maximus, dui eget volutpat say “accents sollicitudin, urna nibh gravida ligula, porttitor tempor urna nulla id ligula. Vivamus arcu arcu, ornare sed lectus ut, sollicitudin semper metus. of Red.” These Aenean tincidunt diam ut orci rutrum, in ornare quam congue. Nam condimentum turpis can be added semper, laoreet velit eget, finibus erat. Vestib lum quis risus id mi tempor hendrerit et ut eros. through various Morbi varius, odio non hendrerit vehicula, ante nunc hendrerit ligula, vitae ultricies ligula neque Iconic product Contained techniques. Typography Illustrative Information Photography Propping details graphics forms Do not use colors outside of our new visual identity palette. Visit    Design.McDonalds.com   for additional guidance, case studies, tools and downloadable assets. ©2019 McDonald’s