The Golden Arches Cheatsheet The Golden Arches Archery Wordmark Our brand beacon for Minimum height Everybody knows our name— we don’t always have to say it. 2X over 60 years, the Print 4 mm Golden Arches inspire Digital 15 px everything we create. Note: The Golden They are much more Arches no longer than a logo, they are require ® or ™, except an iconic symbol. within our corporate website and similar 2X X applications. Our wordmark is mostly reserved Clearspace is equal to Minimum height for horizontal restaurant fascias the height of the “o” of the Print 3 mm Clearspace is equal to 2 times the and corporate applications. McDonald’s wordmark. Digital 8 px width of a leg of the Golden Arches. Note: The wordmark no longer requires ® or ™, except within our corporate website and similar applications. O G Use of the Golden Arches is governed by   Archery.  For best practices, refer to the Archery Cheatsheet. Do not use colors Do not use in illegible Do not use the Golden Do not apply drop The wordmark is only ever used as Do not lock the wordmark up with Do not modify the wordmark other than Gold. instances. Arches as a letterform. shadows. black or white. the Golden Arches. in any way. The Token Using the Token I’m lovin’ it Celebrate the liberated Golden Place the Token Make sure our tagline Arches wherever possible. in one of the is used with purpose. Use the Token to support the corners of a layout. Overuse will diminish Golden Arches when scale, The exact corner its meaning. Showin’ it legibil ity and contrast pose placement and challenges, particularly on light- positioning within can be more powerful colored or cluttered backgrounds. the quadrants are than sayin’ it. flexible, as indicated Worth X here. The preferred waking Use the tagline art placements are up for. as it is provided. Clearspace is equal to the height Minimum height bottom left or of the “o” of the word “lovin’.” top right. Print 3 mm Digital 8 px Note: The Token no longer requires X X ® or ™, except Scale and placement of the Token within our corporate are flexible depending on context. Clearspace is equal to the Minimum height website and similar Legibility of the Token ensures that our brand distance between the leg Print 6 mm applications. is immediately identifiable. of the Golden Arches and Digital 25 px the edge of the Token. Do not center the Token. Do not lock the tagline up with the Golden Arches or the Token. Visit    Design.McDonalds.com   for additional guidance, case studies, tools and downloadable assets. ©2019 McDonald’s