MetLife Visual Identity Guidelines Appendix 8.1 Issue 1: December 2016 Master Artwork: English Logo, English Logo With Tagline, and English Tagline Master Artwork Color Options File Naming Always use master artwork for reproduction of the MetLife logo. Our master artwork files use a simple naming system. Using the chart on these pages, select the EPS and AI Files for Graphic Designers appropriate master artwork file for each individual logo application. File Format - Special (or spot) color for coated and uncoated stock Master artwork is in vector format (Adobe Illustrator EPS or as native file), - Four-color process (CMYK) for coated and uncoated stock 1 2 3 4 5 which may be scaled up or down to a desired size without compromising image quality. JPG Files with Solid Backgrounds - RGB and grayscale JPGs Metlife_eng_logo_cmyk.eps For PPT presentations, use JPG or PNG formats. PNG Files with Transparent Backgrounds For on-screen touchpoints, use EPS format. - RGB PNGs 1. Brand 2. Language 3. File Descriptor 4. Color Space 5. Format - Grayscale PNGs Contact - Transparent PNGs MetLife eng English logo grayscale .eps Vector Please contact your Marketing Department or email jpn Japan logotagline cmyk .png Raster [email protected] for master artwork files of the MetLife logos. RGB EPS Files for On-Screen Developers tc Traditional tagline rgb .jpg Raster - RGB EPS Chinese logo-rev reversed logo pantone sc Simplified For detailed brand color specifications, please refer to page 4.2. Chinese ko Korean ar Arabic English Logo Description File Name English Logo Description File Name With Tagline Special (or Spot) Color – Coated and Uncoated (For Graphic Designers) metlife_eng_logo_pantone.eps Special (or Spot) Color – Coated and Uncoated Stock (For Graphic Designers) metlife_eng_logotagline_pantone.eps Four-Color Process (CMYK) – Coated and Uncoated Stock Stock metlife_eng_logo_cmyk.eps Four-Color Process (CMYK) – Coated and Uncoated Stock metlife_eng_logotagline_cmyk.eps (For Graphic Designers) (For Graphic Designers) RGB EPS (For On-Screen Developers) metlife_eng_logo_rgb.eps RGB EPS (For On-Screen Developers) metlife_eng_logotagline_rgb.eps RGB PNG (Transparent Background) metlife_eng_logo_rgb.png RGB PNG (Transparent Background) metlife_eng_logotagline_rgb.png RGB JPG (Solid Background) metlife_eng_logo_rgb.jpg RGB JPG (Solid Background) metlife_eng_logotagline_rgb.jpg Reverse Special (or Spot) Color – Coated and Uncoated Stock metlife_eng_logo-rev_pantone.eps Reverse Special (or Spot) Color – Coated and Uncoated Stock metlife_eng_logotagline-rev_pantone.eps (For Graphic Designers) (For Graphic Designers) Reverse Four-Color Process (CMYK) – Coated and Uncoated Stock metlife_eng_logo-rev_cmyk.eps Reverse Four-Color Process (CMYK) – Coated and Uncoated Stock metlife_eng_logotagline-rev_cmyk.eps (For Graphic Designers) (For Graphic Designers) Reverse RGB EPS (For On-Screen Developers) metlife_eng_logo-rev_rgb.eps Reverse RGB EPS (For On-Screen Developers) metlife_eng_logotagline-rev_rgb.eps Reverse RGB PNG (Transparent Background) metlife_eng_logo-rev_rgb.png Reverse RGB PNG (Transparent Background) metlife_eng_logotagline-rev_rgb.png Grayscale (For Graphic Designers) metlife_eng_logo_grayscale.eps Grayscale (For Graphic Designers) metlife_eng_logotagline_grayscale.eps Grayscale JPG (Solid Background) metlife_eng_logo_grayscale.jpg Grayscale JPG (Solid Background) metlife_eng_logotagline_grayscale.jpg Grayscale PNG (Transparent Background) metlife_eng_logo_grayscale.png Grayscale PNG (Transparent Background) metlife_eng_logotagline_grayscale.png Transparent (For Graphic Designers) metlife_eng_logo-rev_transparent.ai Transparent (For Graphic Designers) metlife_eng_logotagline-rev_transparent.ai Transparent PNG (Transparent Background) metlife_eng_logo-rev_transparent.png Transparent PNG (Transparent Background) metlife_eng_logotagline-rev_transparent.png English Tagline Description File Name English Tagline Description File Name Four-Color Process (CMYK) (For Graphic Designers) metlife_eng_tagline_cmyk.eps Reverse Four-Color Process (CMYK) (For Graphic Designers) metlife_eng_tagline-rev_cmyk.eps RGB EPS (For On-Screen Developers) metlife_eng_tagline_rgb.eps Reverse RGB EPS (For On-Screen Developers) metlife_eng_tagline-rev_rgb.eps RGB JPG (Solid Background) metlife_eng_tagline_rgb.jpg Reverse RGB PNG (Transparent Background) metlife_eng_tagline-rev_rgb.png RGB PNG (Transparent Background) metlife_eng_tagline_rgb.png