MetLife Visual Identity Guidelines Color 4.2 Issue 1: December 2016 Color Palette Specifications High Prominence Low Prominence Primary Neutrals Secondary The way we use color is important. Blue and Green are our primary Our neutrals are used more sparingly than our primary colors. Neutrals Our vibrant secondary palette brings energy to our visual system but brand colors and should be dominant in our communications. Our primary are used to support our primary colors and when tonal colors are necessary. plays a small role. Our secondary colors should be used sparingly to colors should be used together, in equal amounts, with plenty of white accent our primary palette. space to add modernity and freshness. Typography is primary black. Coated and Uncoated Stock On-screen Coated and Uncoated Stock On-screen Coated and Uncoated Stock On-screen MetLife Blue R:0 G:144 B:218 MetLife Dark Gray R:117 G:120 B:123 MetLife Berry R:219 G:10 B:91 © (or PANTONE 2193) HEX: #0090DA (or PANTONE Cool Gray 9) HEX: #75787B (or PANTONE 2040) HEX: #DB0A5B C:89 M:18 Y:0 K:0 C:30 M:22 Y:17 K:57 C:0 M:96 Y:43 K:0 Coated and Uncoated Stock On-screen Coated and Uncoated Stock On-screen Coated and Uncoated Stock On-screen MetLife Dark Blue R:0 G:97 B:160 MetLife Medium Gray R:167 G:168 B:170 MetLife Teal R:0 G:172 B:160 (or PANTONE 2384) HEX: #0061A0 (or PANTONE Cool Gray 6) HEX: #A7A8AA (or PANTONE 2399) HEX: #00ACA0 C:99 M:48 Y:1 K:14 C:16 M:11 Y:11 K:27 C:90 M:0 Y:43 K:0 Coated and Uncoated Stock On-screen Coated and Uncoated Stock On-screen Coated and Uncoated Stock On-screen MetLife Green R:164 G:206 B:78 MetLife Gray R:217 G:217 B:214 MetLife Purple R:95 G:37 B:159 (or PANTONE Cool Gray 2) HEX: #D9D9D6 (or PANTONE 267) HEX: #5F259F (or PANTONE 2300) HEX: #A4CE4E C:40 M:0 Y:89 K:0 C:5 M:3 Y:5 K:11 C:82 M:97 Y:0 K:0 Coated and Uncoated Stock On-screen Coated and Uncoated Stock On-screen MetLife Light Gray R:242 G:242 B:242 MetLife Yellow R:255 G:198 B:0 (or PANTONE Cool Gray 1) HEX: #F2F2F2 (or PANTONE 7548) HEX: #FFC600 C:4 M:2 Y:4 K:8 C:0 M:12 Y:98 K:0 The colors shown on this page and throughout these guidelines have been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE publications for © accurate color. PANTONE is the property of Pantone, Inc.