MetLife Visual Identity Guidelines Photography 6.1 Issue 1: December 2016 Introduction We use three types of imagery to reach our audience: Single Image Image Pair Portrait Photography Style We use photography to appeal to our audience’s sensibilities by telling stories that are human, personal, and conversational. The images are honest, tangible, direct, relatable, and culturally specific. Subject Feel Color & Lighting Composition Real people in real moments Candid Bright and natural Simple Product artifact Genuine Full-color Personal compositions with ample white space Real Slightly cooler and desaturated palette Generally framed using the Rule of Thirds Honest Personal Approachable