MetLife Visual Identity Guidelines Creative Philosophy 2.3 Issue 1: December 2016 Our Design Elements in Application Business Cards Brochure Cover App Website Brochure Covers Video NAME LASTNAME Business Title Goes Here Bringing all elements of the design system together in the right balance creates a consistent expression of our brand across a range of varying applications. Whether for print, digital, video, or brand experiences, we must express our brand personality and use our design essentials throughout every touchpoint.