MetLife Visual Identity Guidelines Filmstrip & Grid 7.7 Issue 1: December 2016 Grid Types | Square Format Square Size A Square Size B Square Grids There are two square grids Keeping your Investment that are suitable for applications Keeping your Keeping your such as holiday cards, direct mail, life in focus strategies & Filmstrip: and promotion pieces. life in focus Multiplied life in focus 50% Color Bar solutions format Square Size A allows for longer or Image Overlap Lorem ipsum dolor sit amet, id namin height copy content, while Square Size B is doctus inermis mediocrem. Ac lumasata rene deeper and allows for larger photos within the strip. Image/color panel large: Filmstrip: margin and 7 columns Image/color 35% Square Size B due to minimal space, panel small: format Square Size B requires headline margin and height copy to sit within the filmstrip. 3 columns 15% The overlapped column is where: format a. photos overlap or height b. a color bar lives Square Size A Layout Options Square Size B Layout Options
MetLife Brand Book Page 54 Page 56