MetLife Visual Identity Guidelines Introduction 1.1 Issue 1: December 2016 Introduction MetLife is changing. Navigating life together We are transforming We hear it from our customers: Change is happening faster than ever before. You're looking our business to be for a partner that you can trust to help navigate life's twists and turns—without the hassles you've come more simple, more to expect from a financial-services company. We're listening. To become the company that our focused, and higher customers want, we're changing the way we do performing. business: simplifying our products, developing sales and servicing technology that's straightforward and helpful, and creating a better customer experience in all of your interactions with us. Our new look and logo reflect the modern, innovative company that we're becoming. This is just the beginning of the journey. We're looking forward to changing with you—and to navigating life together.