MetLife Visual Identity Guidelines Logo 3.5 Issue 1: December 2016 Logo With Tagline Horizontal Lockup Vertical Lockup Vertical Lockup With Spanish Tagline Baseline to Ca eigt  0.85X Baseline to Cap Height = 0.85X X = Cap height of “M” Height of Baseline to Ca eigt  0.85X tagline = 0.45X Tagline Centered, Justified: Different Tagline Baselines, 0.85X Distance from Wordmar Baseline to Tagline Ca eigt Tagline Centered, Justified: Different Tagline Baselines, 0.85X Distance from Wordmar Baseline to Tagline Ca eigt For printed communications, we prefer When creating lockups for tagline translations, center the tagline underneath the MetLife logotype following our tagline to appear aligned with the the specifications shown above. logo, bottom right, as a sign-off. For master artwork, see appendix.