MicrMicrosoosofft visual identity guidelinest visual identity guidelines Logotype for Microsoft-endorsed communications 20 Small space banners The Microsoft logotype must appear in all Upgrade now. Upgrade now. banner advertising, with a few exceptions. The Microsoft logotype may be dropped when the ad sizes are smaller than 120 x 90 120 x 60 ad does not allow proper and using the Microsoft logotype would clear space. prohibit appropriate subbrand sponsorship and messaging. In the rare instance when the Microsoft Logo placement for 120 x 90 ad 120 x 90 ad with proper clear space logotype is not used, it must appear on the “call-to-action” (CTA) landing page.