Microsoft visual identity guidelines Microsoft visual identity guidelines Photography (dont’s) 53 Avoid off-brand treatments The following is a short list of what to avoid when producing Microsoft photography. • Emotionless images • Device-focused images that are not part of a bigger human story • Clichéd scenarios or contrived settings • Staged interactions Avoid emotionless images. Don’t use photographs in which the • Obvious posing models are obviously posing. • Bland color • Obvious post-production or Photoshop effects Avoid device-focused images that don’t Avoid staged interactions and bland color. tell a human story.