MicrMicrosoosofft visual identity guidelinest visual identity guidelines Logotype for Microsoft-endorsed communications 17 The logotype complements the X=cap height ½ X maximum brands it endorses This is important because both the product brand and Microsoft benefit by being used together. Therefore it is paramount that all product branded communications use the Microsoft logotype as an endorsement. Shown here is the ideal color and scale relationship to use when placing the logotype X=cap height in a layout together with another brand. ½ X maximum Consult the guidelines for the brand you are working with for additional details on scale and color. X=cap height ½ X maximum