MicrMicrosoosofft visual identity guidelinest visual identity guidelines The role of the Microsoft brand 1 Shared elements across the entire Microsoft portfolio What brand should I use, and how does this guide fit in? At Microsoft, we have a portfolio of world-class product brands. Through our shared design Aa elements and principles, these brands communicate a united vision to our audiences. When we create communications which are not Logo Color Type Imagery associated with any one product brand (e.g., Windows or Office), or which are associated with more than one product brand, Microsoft becomes the lead brand. These guidelines cover both the shared design elements that are used by all Microsoft brands and product brands, as well as the elements used only for Microsoft led communications. Microsoft Bing Office Skype Windows Visual Studio XBOX Microsoft and product brands