Microsoft visual identity guidelines Welcome The Microsoft visual identity system capitalizes on our next wave of product offerings. It helps us be simple, clear, and direct. It elevates the content that matters most. It creates delightful connections. The Microsoft logo celebrates our heritage and our future. It highlights the role we play in many consumers’ lives today, and the increasing breadth of unexpected and innovative products we are delivering. The identity elements—logo, typography, color, grids, tiles, imagery, and icons—make it easier to create memorable internal and external communications.