Xbox brand guidelines Identity Elements Xbox layout Xbox and Windows Xbox accessories Partnerships Appendix 55 Nomenclature People Identifying individual people Xbox and Windows Identifying groups of people: Microsoft account Key terms Features and experiences There are two ways to refer to the groups • Each person has one account. Xbox • Use “games on Windows 10” not of people who engage with Xbox products • It’s free, and used across Microsoft products and Xbox One “Windows 10 games” when referring and services. services like Skype, Outlook.com and Xbox Live. Windows broadly to all games from 1PP or 3PP Xbox Fans Xbox profile Windows 10 across all of Windows 10, this applies if the • People who love Xbox. • Each person has one profile. Xbox on Windows 10 game is an Xbox Live game or not. • These people don’t have to have • It’s free, and contains the details and stats Gaming on Windows 10 • Use “Xbox Game Studios franchises” when referring an account. on you and your gaming activity. You need a DirectX 12 to 1PP games in general. Do not call them “Xbox • Xbox speaks to humans and has “fans” or profile to play Xbox Live multiplayer, set up an The Xbox app games”. Example, “Xbox Game Studios is bringing “people”. Not “users” or “consumers”. Xbox Avatar, earn achievements, or gamerscore. Game bar its best franchises to Windows 10”. • There is no “Xbox account”. Game DVR • Use “Xbox Live games” when referring to 1PP Xbox Live Community Xbox Live, the world’s premier gaming and 3PP titles enabled on the Xbox Live service • People who have an account on Membership community for achievements, Gamerscore and sometimes Xbox Live, which means they have an Xbox • Use ‘membership’ or ‘member’ in marketing Achievements multiplayer. Do not call these type of games “Xbox profile (gamertag, etc.) communications as a modifier to Xbox Live, Xbox Gamerscore games”. Example, “Get the latest Xbox Live games • A Xbox Live Gold membership is not required to Live Gold or Xbox Game Pass when describing Avatars on Windows 10 and enjoy them with your friends”. be part of the Xbox Live Community. the state of a person when they have begun using Xbox Avatars app This is a distinct class of games on Windows 10. one of these products. Xbox Live games • Use “multiplayer”, not “multi-player”. Subscription Cross-device mulitplayer • Use “cross-device multiplayer” and • Use ‘subscription’ or ‘subscriptions’ in marketing In-home streaming from Xbox One to Windows 10 “cross device resume”. communications for paid services such as Xbox • Use “Game bar,” not “Gamebar” or Live Gold and Xbox Game Pass in legal disclaimers, “Game Bar”. billing and auto renewal language. • Use “Xbox app” e.g., “…the Xbox app brings new…”, not “Xbox App” with capital A • Use “in-home streaming”. • Use “Game DVR,” not “GameDVR”.