Xbox brand guidelines Identity Elements Xbox layout Xbox and Windows Xbox accessories Partnerships Appendix 56 Responsible gaming nomenclature Xbox is committed to providing a safe and inclusive We believe: Gaming that’s safe for everyone. gaming space for everyone, regardless of where and We strive to make life more fun for billions of people Gaming is a fun part of a balanced life. Xbox how they play. Xbox wants everyone in the Xbox around the world by creating gaming experiences strives to create a place where everyone can play community (and the gaming community as a whole) that everyone can enjoy. This is the core philosophy responsibly, within the boundaries they set, and to participate in a responsible and well-balanced that drives our business, our brand and our actions. do so free from fear and intimidation. lifestyle. Play is important as one aspect Because, when everyone plays, we all win. The promise of jump in: of a balanced life. Jump in is our invitation to gamers everywhere to Gaming that’s inclusive for everyone. join us on this journey. Our tagline invites gamers Diversity is a strength. Xbox strives to be inclusive to play the games they want, with the people they by welcoming all people to our community, want, on the devices they want. And they’ll become being open to new ideas, and by celebrating the part of a vibrant, diverse community of gamers that uniqueness of our fans. are united by our common love of the game. Gaming that’s accessible to everyone Nothing should come between you and the games you love. Xbox strives to eliminate barriers, and to empower gamers to customize the way they play.