Xbox brand guidelines Identity Elements Xbox layout Xbox and Windows Xbox accessories Partnerships Appendix 58 Video and All Xbox Hardware Controllers • Clean all dust and fingerprints from TV monitor, controllers and • Also ensure stickers and tags are removed if present from all photoshoots the console. sides of the controller • Hide all the cords. Should look like a nice clean setup. • Ensure the controller is on while filming, this also will have an Xbox preferably uses renders of its products • Do not show the hardware from behind. Xbox Sphere illuminated in white in the center of the controller. and does not recommend shooting custom • Nothing should sit directly on top of the game console. • Ensure only modern Xbox wireless controllers are used, (2017 or photography of the hardware or products. In later). Pending the audience and communication focus, use the some cases that may be necessary with video. TV evergreen white or black controllers that comes with the console. Please allow additional time for preparation to be • Hide logos on the TV if it is branded when possible. made for review of these elements. In particular, • The TV shouldn’t sit directly on the floor and should be elevated. Setup to allow for script, storyboard, potential on-site • Aim for equal or greater than 55”+ screen TV. (not a PC monitor) • Setup the console ahead of time if possible. support, and post-production review. • Put batteries (2 AA for each controller) and would recommend If you’re planning a video or photoshoot, please Console pairing them to the console as well. reach out to xboxbrand@microsoft.com for • Ensure the console does not have any Microsoft asset tags or • Put the game in the console once set up to ensure it loads and is more details. stickers visible. This includes an HDMI sticker if on the front of ready to go. A few things to keep in mind when capturing the console under the disc drive (it may not be). Xbox One consoles or controller hardware in a • Keep the console horizontal. Generally, the console is sold Cast video or photoshoot. without a stand except for if provided as part of a limited-edition • Use a tone that is fun/friendly competition (not mean spirited). SKU. Never set the console on its side without a stand. • Please confirm any necessary ratings clearances are obtained • While filming, ensure the console is on. You can tell this by (such as the ESRB for the US, etc.). Your game partner approver the white Xbox Sphere on the front right of the console being will be able to assist with that likely. illuminated white. • Position the console near the TV, same as you would a cable box. Do not set other devices on Xbox One or under (have it be the only electronics other than the TV in its vicinity). • Use the version of the Xbox One console that fits the intended audience for the communication, either Xbox One X or Xbox One S. Reach out to Xbox Brand for more details. • Do not use the Xbox 360 console in any communications.