Xbox brand guidelines Identity Elements Xbox layout Xbox and Windows Xbox accessories Partnerships Appendix 59 Tagline use Tagline “Jump in.” is the Xbox brand tagline. It is an invitation. The tagline is limited in use for select Xbox brand led communications which may include advertising, video, retail or event signage and collateral as a hero statement. Do not pair the tagline with any logo other than the Xbox logo. The tagline has been incorporated into the brand mnemonic. When looking to use the tagline, please contact xboxbrand@microsoft.com for the development and review of materials. Tagline The tagline is always presented in sentence case with a capital “J”, and ends with a period.